Making a Plan for Park City!

So, I promise to post all my notes from the conference, as I have quite a few pages.
But I wanted to first say that yesterday's panel "Show and Sell: How to Position Your Film for Festivals, Press and Buyers" lit a fire under my ass. Their advice was clear. Making your film is half your job, the other half is how you handle getting it out there and selling it.
Therefore, I will be coming up with my festival plan and sharing it with you all.

So, I am setting out to specifically make a plan for Sundance and Slamdance.
We submitted a short film for Sundance (9/18) and will also be doing so for Slamdance (10/10).
Because we at least know we are definitely physically going to Park City that week (whether or not we'll be accepted), I will be planning an entire marketing & PR campaign around our short. I will have plans for Sundance, Slamdance and also a guerilla campaign if we aren't accepted to either.

Should be fun!