Establish yourself as an expert!

Yesterday our Director, Patrick Walsh, spoke at his alma mater, Lawrence High. A BIG thanks to Ms. Schneck for bringing Walsh Family Media in! Patrick lectured for 3 classes: Entrepreneurship, Sports & Entertainment, and Marketing (I'll admit, I had to jump in on that one!). It was amazing to us to see such forward thinking and savvy sophisication at a high school level. These kids were making business plans, dissecting news (how would YOU handle the PR Spin of T.O.'s supposed suicide attempt?) and took products from concept to market.

Why do we think it's important to arrange public speaking opportunities such as this?
Here is why:

• Begin to establish yourself as an expert on [insert what you DO here].
  
• High school kids that know about your project will TALK about your project = can't buy that kind of buzz.
  
• Learn what the "kids" want these days (they do have most of the spending power and are beginning to influence more and more of household purchases these days).
• Give back to the places that educated YOU.
  
• Lance Weiler, Director of Head Trauma explains that he funds a lot of his travel to his screenings by arranging lectures. We always like ways to offset costs.
  

We hope to do more things with Ms. Schneck's class, they were some great brainstormers!