Is CG Animation OVER?

The New York Times predicts the golden age for CG Animation is over.
In the article from 10/3/2006 "Is Th-Th-That All, Folks?" reporter Laura M. Holson explains: "With more than a dozen computer-animated movies being readied for release by next summer, Hollywood is facing viewer fatigue worthy of Sleeping Beauty. Analysts and industry executives have long warned of a coming glut of computer-animated movies. That time has come."

See, folks, for a while (the last 10 years) CG Animations were a phenomenon, a "build it and they will come" business model.
Why? Well, the technology was SUPER cool for one. And, there are very few family friendly films these days. Hollywood LOVES to make R movies. Out of 900+ movies made in '05 only 24 or so were G rated. That means over half of the weekends in that year, there wasn't a new movie for kids to go and see with their parents or grandparents. So, when a Super cool looking and family friendly movie came into play, BANG! Tickets SOLD! And then the DVD's sold, and the toys, and the clothes and everything else...

Everything was going along smoothly until people started stampeding over the golden goose. The animations stopped having heart. People started just pumping them out and cashing in.
The similarities in the movies were ridiculous. Madagascar & The Wild were the exact same plot! (Animals from Central Park Zoo end up in the wild and there is a BIG dance party).
The characters stopped being witty and started to just have bad humor.
The animation started to worsen.
The plot started to unravel.
There was a complete and total breakdown of moral values and characters started romanticizing everything from junk food to prescription medicine.
Most of the people making these movies quite simply forgot or disregarded the fact that kids would be staring up at the big screen, wide-eyed and waiting to be entertained.
Parents, critics and probably even the kids are now bored. Who would blame them?

But, it's important to remember, that this is not CG's fault! CG is not to blame.

Hasn't this happened once or twice before?
I couldn't look up the stats on boxofficemojo, but I am willing to bet the very first movies that had sound sold like hotcakes! That when the public heard voices in a theatre, the next batch of movies that could deliver the technology went gangbusters! And I am willing to also bet that after a while the novelty wore off and people demanded more. They started to want an actual plot.


So that's why, after the recent skepticism surrounding CG people might think that as a small independent CG Animation company we'd be scared out of our pants! That would be true if we had a film about a raccoon/bear/hedgehog who needed to find their dad/son/brother in the big city/country/wild.
But we don't.

We have a beautiful, original and completely unique story. We're not sacrificing our morals for a joke. We're not going to skimp on our animation quality. We will only glorify things that are actually GOOD for kids.

So, we welcome the next phase for CG Animation with open arms, because we've got the proverbial 'goods'.

Kids, feel free to stare up wide-eyed at The Cool Beans. It'll be something you've never seen before and it will make you genuinely laugh.